Good analyses are indispensable for successful e-commerce. That's why the web analytics solution "econda Shop Monitor" is also available for Chameleon shop. Besides that, econda offers numerous services beyond pure analysis.
The Web Controlling Suite by etracker is a complete solution for integrated website and campaign optimisation. It comprises web analysis in real time, marketing and campaign controlling, satisfaction and user experience analysis as well as A/B testing.
Targeted advertising! That's easy with Chameleon's integrations for Google Adwords: Learn which keywords lead to the highest click rates and sales or the most contacts. Take retargeting measures to place your ads with users who have already visited your page.
The full integration of Google Analytics campaigns allows for an accurate evaluation of your visitor traffic up to the completion of sale.
The integration of IVW tracking for a neutral, objective determination of visitor numbers is essential for online magazines, journals and newspapers. Chameleon supports IVW tracking and is therefore well prepared for pages with editorial content.
The Chameleon interface to the affiliate marketing network affilinet tracks completed orders triggered by retargeting measures. So you are already well positioned for effective performance marketing solutions.
The interface to billiger.de tracks all your sales made via the product comparison portal to ensure correct settlement.
The Chameleon interface to the numerous virtual shopping places of the shopping24 internet group provides order tracking for monitoring transactions made via the portal.
By collecting the data of each visitor on your website, the interface allows you to analyse precisely behavioural patterns, the so-called customer journey. Making use of this data means you are able to plan your marketing measures effectively.
Please note that not all of the above features are part of the Chameleon standard version. Please get in touch with us to talk about possible licence fees or integration costs for a particular module. We are happy to advise you!
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